Fooling the Focus Groups

Why car companies view their brands as a liability and what they are doing about it. (Spoiler: It’s a Chevy.)

“But with the blast shield down, I can’t even see!”–Luke Skywalker
Image from “The Zombie-mobile

Bonus Simpson’s Video:

“My H has been stolen! That’s how people know it’s a Honda!” — Superintendent Chalmers

Author of User Zero: Inside the Tool that is Reshaping Dystopia

Author of User Zero: Inside the Tool that is Reshaping Dystopia