This does a great job of illustrating the tension that happens in a designer’s mind when balancing the user experience with aesthetic improvements.

“I want alignment, so all caps appeals to me visually. Legibility is improved by lower case, am I willing to sacrifice alignment?”

“I want to reduce visual complexity so I prefer buttons with short text. But I realize longer text would reduce confusion.”

“I have limited space, so compact icons are the obvious solution. But I realize that this will decrease comprehension and potentially cause user errors.”

“Our style guide tells me to do X but if I break the rule it will improve the user experience. Do I break the rule to help a user or follow our standards and respect our brand?”

Seemingly simple decisions carry big consequences and that is what makes a designer’s job a constant challenge.

Author of User Zero: Inside the Tool that is Reshaping Dystopia

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store